More than 300,000 Americans turn 65 every month and that makes them a very specialized market that is often overlooked and, sometimes, outright ignored by the technology sector. If you follow a few guidelines, it will not be difficult to design effective technology for the older consumer.
DO NOT OVERCOMPLICATE YOUR PRODUCT
Unnecessary bells and whistles or frequent updates that don’t add any real depth to the user experience should be avoided when designing products aimed at more mature consumers. When they purchase a piece of technology, the expect it to fulfill a specific need. If there are too many features that do not add to their individual user experience, they won’t recommend your product to their friends.
DESIGN TECHNOLOGY THAT IS USEFUL
Boomers are more likely to buy and learn technology that is useful to them. Find a problem area that affects a large segment of the over 65 population and design a product that solves that problem or, at the very least, makes the problem less burdensome. Older consumers are likely to be interested in products that add value to their personal experiences such as financial planning and estate planning apps.
DON’T LET A 25 YEAR OLD DESIGN FOR A 65 YEAR OLD
If you want to be successful in the expanding technology market for more mature consumers, you need to invest in hiring staff or, at the very least, consultants who are in that age group. Even the most ambitious 30-something can relate to the everyday life issues or consumer products that someone far older them would find appealing. You can save yourself a lot of wasted time, energy and money by making a few smart additions to your staff.