Author: Mattie Sims

Be Opinionated

A popular saying in software is that 80% of users use 20% of your features. Maybe this is true, but it’s not useful in practice. The problem is it’s never the same 20%. The collective 20%’s intersect with 100% of features, meaning every fringe feature has an audience. This presents a design challenge if you’re looking for a simple interface.

One solution is to design an opinionated interface. Have an opinion on which features define the core experience. That opinion is guided by data, observations, and intuition. But ultimately, it’s a subjective call on how the product should work, and how it should be used.

Using that opinion as a guide, you can design the naive solution — an interface that only includes core features, brazenly omitting secondary features. The result is a product that’s fantastically fast and simple for the core experience, but lacking a depth of features.

The challenge now becomes adding that depth of features without slowing or complicating the core experience. Each additional feature now has a clear cost and benefit. You’re forced to implement features in an appropriate way, or not at all.

Categories: Advice Design

Incremental Destruction

Great products evolve over time. It’s rare to get it right on the first try. So we iterate.

The ability to throw something out there and iterate is one of the biggest strengths of the Web — No software to update, no physical hardware to worry about. You can build out a lot of ideas and see what gains traction.

Iteration also leads to trouble. Take a simple, focused product and iterate, iterate, iterate. Pretty soon you’ve got a complex product with dozens of new features and a general lack of focus.

Every feature you added proved its worth when you initially tested it. Each one improved some part of the experience for some percentage of your audience. But taken as a whole, those new features made your product harder to understand, less targeted towards a specific use case, and more difficult to maintain.This is really hard to see when you’re nose-down on a project. It’s difficult to say “No” to a new feature when the stats tell you it produces an X percent increase in Y.

The only solution to this problem is to take a step back and start over. Re-design the entire thing. This time you’ve got a deeper understanding of the underlying problem and will make a stronger first pass. Now test this new solution against the solution produced through iteration.

There’s a chance you’ll shift the stats to an entirely new baseline, far above where you could get through incremental improvements. Designing a monolithic change is a bigger commitment and risk, but it’s the only way to make a giant leap forward.

Categories: Advice Entrepreneurship

Moonshiner – Light Comes From Solar Powered Mason Jars

Moonshiner Co. brings to us green and Eco-friendly concept of light sources. When the sun goes down all you need is one of Moonshiner solar powered jars to set the mood and enjoy the evening.

They are perfect for long talks with friends and great outdoor times, inmate occasions and romantic runaways. Moonshiner solar jars are pure fun and very green project.

All you need is 6 to 12 hours of light (depending if the sky is clear or cloudy) and when the night falls you will have you private light source. hang it, put it on the table or on the ground and enjoy.

Kitchens Inspired – Elements (Earth, Wind, Ice, Fire)

Elements (Earth, Wind, Ice and Fire) are behind the idea of Caesarstone collaboration with world-renowned designer Tom Dixon. Tom Dixon’s vision is wrapped around these basic elements surrounding us and includes four semi-professional kitchens. New conceptual kitchen design is in line with an experimental food concept.

Each kitchen design is inspired by different element thus delivering to observers and users unique and memorable food experience. The Earth kitchen is inspired by the ancient Roman aqueducts and delivers earthy brown tones. It is made from assembled segments of petrified wood. The Fire kitchen is inspired by charred wood and smoke with conceptual experience of smoked and burned food through dark beams and hints of gold. The Ice kitchen, as name already point, is inspired by frozen chunks of ice with predominant white tones and jagged edges. And finally, Wind kitchen is inspired by urban exposures and vertical lines with tones of concrete grey in order to have an experience of an urban dessert bar.

Categories: Main

Kaleido – Infinite Candle Lights

Kaleido are kaleidoscope-like one-way glass photophores which are projecting candle lights inside them to infinite reflections. This shimmering optical illusion designed by Arturo Erbsman Studio creates most astonishing visual effect that hits the very beginning and end of every second, showing us that infinity is something so close but still so unreachable to us.

Categories: Main

Under Constuction

My name is Rob Goodlatte and this is my new site.  Be patient as I am doing a total revamp and when it is done you will be very impressed with all the great ideas that I intend to share so please come back again soon.

Categories: Main